Effica is a tablet application for restaurant prep management that provides a single source of truth for kitchen management and staff; enabling efficient communication, consistent product and a positive customer experience within the restaurant space.
"Ariel has led our branding and design initiatives for several years. She is thoughtful in her process and works hard to understand the message we aim to convey. Bringing our concepts and visions to life comes very intuitively to Ariel. She asks the right questions and provides her expertise as we continue to build and grow our brand portfolio. Ariel finds inspiration from many sources and her creativity is met with a clean and simple aesthetic that she effortlessly weaves throughout our materials, digital experiences and spaces."
Andre Lomeli, Owner, Mal Pan
Developed logo for El Malo, a churreria and cafe concept. The logo is meant to captivate the playful spirit of desserts and curiosity around developing new flavors and fusions. Further assets to come.
Produced GIFs utilizing Photoshop to promote the rebrand of ALUCOBOND® material to the Architecture & Design community on various social platforms.
Event menu designed for a pairing experience at Lena Craft Mexican in La Jolla, CA, in partnership with Stone Brewing.